Creating your music mission statement
Please take 10 minutes and reflect on the following questions.
1. What do you enjoy MOST about sharing your music with others?
2. What would be the BEST compliment you could receive about your music?
3. Who is or will likely be your CORE fan base:
(Examples, include things such as age, interests, beliefs, values, affiliations, community base, etc.)
4. What do your core fans like about your music? What does it DO for them?
(Examples: That it makes them think, that they feel moved by it, it opens their heart, it makes them laugh, it makes them cry, inspires them to be creative, etc.)
5. How does the audience FEEL during and after a show:
(Examples: Better, happier, more connected, energized, motivated, angry, moved, excited, etc.)
6. Given these elements, write a draft of a mission statement based on the EFFECT you want to have on your audience:
My mission is:
7. Does this statement inspire you when you say it aloud?
If not, keep refining until it does. This is not meant to be a marketing slogan – it is purely for you.
It should be short – to the point – and moves you when you say it.
Alternates:
8. What does this mission look like? What forms does it take? When you act out of your mission, what would you do?
(Example: if your mission is inspiring people, you might: encourage others, try new things, take risks, look for inspiration, cultivate humility, not give up, and have the courage to make mistakes.)
Mission: Worksheet - Finding Your Music Mission
